Be part of the Work Zone Safety campaign

Campaign resources

Be part of the Work Zone Safety campaign May 12 – August 31, 2025

Support the 2025 Work Zone Safety campaign by engaging your organization, stakeholders, and community. The purpose of these resources is to give you some ideas and materials that you can use to support the campaign and to promote work zone safety messaging year-round. We appreciate your partnership to help make a difference in roadside worker safety across the province.

Social media messages, images, and videos

Distribute work zone safety messages and images, or add links to videos, on your social media channels. Consider sending one of the messages out on campaign launch day and follow with a weekly message throughout the duration of the campaign. Roadside work happens all year so don’t forget to post at other times of the year, too. Here are a few example messages to get you started.

Messages

X (formerly known as Twitter) images

Select and download.

Instagram images

Select and download.

Facebook or LinkedIn images

Select and download.

Videos

Review the videos in the resource library. Select and download videos to accompany your messages, or use the videos in presentations.

Messages and images for websites and newsletters

Include work zone safety messages or articles and images on your website, in your newsletters, or in your other internal or external-facing communication channels.

Messages

Here are some pre-written articles you can use. Or write your own.

General public, employers and workers

Images

Use the social media images, or one of these banners, on your website or in your newsletters. Have the image link to RoadSafetyAtWork.ca/WorkZone.

728px x 90px

300px x 250px

Have questions or want to know how you can get involved in promoting roadside worker safety?

Please contact us at info@roadsafetyatwork.ca.