Campaign resources

Be part of the Work Zone Safety campaign

Support the campaign by engaging your organization, stakeholders, and community. The purpose of these resources is to give you some ideas and materials that you can use to support the campaign and to promote work zone safety messaging year round. We appreciate your partnership to help make a difference in roadside worker safety across the province.

Social media messages, images, and videos

Distribute these messages and images, or add links to videos, on your social media channels. Consider sending one of the messages out on campaign launch day and follow with a weekly message throughout the duration of the campaign. Roadside work happens all year so don’t forget to post at other times of the year, too. Here are a few example messages to get you started.

Messages

X (formerly known as Twitter) images

Select and download.

Instagram images

Select and download.

Facebook images

Select and download.

Videos

Review the videos in the resource library.  Select and download videos to accompany your messages, or use the videos in presentations.

Messages and posters for websites and newsletters

Include messages or articles, posters, and images on your website, in your newsletters, in your office, or in your other internal or external-facing communication channels.

Messages

Here are some pre-written articles you can use. Or write your own.

Posters

Print posters. Place them in your lobby, lunchroom, site office, or other high-traffic areas. Email a copy of the poster(s) to your employees, partners or stakeholders.

Buy advertising

Customized print and digital ads

Place print or digital ads, customized with your logo, in local newspapers (print or digital versions), online media, etc. If you would like us to create this kind of customized ad for you (at no cost), please email a high-resolution file of your logo to info@roadsafetyatwork.ca. The preferred file format is ai, but we also accept eps, tiff, and jpeg formats.

Radio ad

Our campaign has 2 thirty second ads. If your organization buys radio advertising in BC, you are welcome to use them. Please contact us at info@roadsafetyatwork.ca for more information.

Have questions or want to know how you can get involved in promoting roadside worker safety?

Please contact us at info@roadsafetyatwork.ca.