About us
About Road Safety at Work
We help improve the safety of people who drive for work or work at the roadside. We do this by raising awareness and providing free online tools and resources that help organizations and drivers prevent work-related motor vehicle injuries and crashes.
To help us achieve our goals we also manage and deliver the annual Work Zone Safety and Winter Driving Safety awareness campaigns.
Our services
We serve BC employers, supervisors, and employees by providing:
- Online occupational road safety resources such as tool kits, policy and procedures templates, tailgate meeting guides, checklists, and a monthly planner and newsletter
- Training and educational resources including online courses, webinars, and workshops
- Practical road safety tools such as RiskCheckTM, SkillCheckTM, and TripCheckTM
- Presentations and outreach at conferences, association meetings, and similar events
- Advisory services to employers and supervisors who have road safety questions
- Road safety campaigns and media information
Our vision
Towards Zero: Eliminating work-related deaths and injuries on BC roads.
Our mission
Building a culture of work-related road safety by educating, empowering, and engaging BC road users.
Our team
Email: tacres@roadsafetyatwork.ca
Trace leads the development and implementation of the Road Safety at Work program and guides the Road Safety at Work team in ensuring all components of the annual work plan are delivered with high-quality results and within the available budget. He also serves as the Work Zone Safety and Winter Driving Safety campaign spokesperson.
Email: tsobitevelyn@roadsafetyatwork.ca
Tracy provides financial advice to the Road Safety at Work team and financial planning management and monitoring for the program, including analyzing monthly budget reports, preparing quarterly forecasts, preparing quarterly and annual financial reports, and leading the development of the annual budget.
Email: arobinson@roadsafetyatwork.ca
Angelina is the primary customer service contact for Road Safety at Work. She coordinates, represents, and promotes Road Safety at Work’s services at trade shows and conferences, and in workshops, webinars, presentations, and industry sector forums.
Email: mbentley@roadsafetyatwork.ca
Mary-Margaret leads the planning and delivery of all Road Safety at Work marketing strategies and associated executional plans, including for the annual Work Zone Safety and Winter Driving Safety campaigns, and seeks opportunities to extend Road Safety at Work and campaign messaging via partner organizations.
Email: gwoodward@roadsafetyatwork.ca
Gord is responsible for communications and media relations for Road Safety at Work and the annual Work Zone Safety and Winter Driving Safety campaigns. He writes and edits the monthly newsletter, blog posts, website copy, tools and resources, and earned and paid media content.
Email: rmelzer@roadsafetyatwork.ca
Rose handles the project management function for the Road Safety at Work team, including coordinating the development of new Road Safety at Work projects, facilitating workshops and webinars, creating surveys, preparing reports, and deploying the monthly newsletter, Road Safety Planner, and email promotions.
Email: awhittome@roadsafetyatwork.ca
Alison is responsible for planning, buying and managing paid media for the Work Zone Safety and Winter Driving Safety campaigns, as well as for general Road Safety at Work advertising.
Email: dzille@roadsafetyatwork.ca
Dave leads the website development and maintenance functions for the Road Safety at Work program (including the Work Zone Safety and Winter Driving Safety campaigns) and provides expertise and support to the Road Safety at Work team as they develop new web content and refine current content.
Email: nscudamore@roadsafetyatwork.ca
Nicole is responsible for planning and implementing Road Safety at Work’s social media communications, including amplifying the campaigns of key stakeholder and partners.
Email: jglover@jibc.ca
Joan is responsible for providing oversite of Road Safety at Work on behalf of the Justice Institute.
Email: tjavaheri@jibc.ca
Tara provides administrative support for Road Safety at Work.
Our story
Road Safety at Work is a WorkSafeBC-funded Injury Reduction Initiative managed by the Justice Institute of British Columbia.
We were established in late 2009 by WorkSafeBC and the BCAA Traffic Safety Foundation to address road safety issues affecting BC workplaces. We were originally known as an Occupational Road Safety Partnership.
The Justice Institute of British Columbia became the Road Safety at Work delivery partner in April 2013.
Need more information?
Contact us with your questions and feedback.