About Shift into Winter

Our annual Shift into Winter campaign is a joint provincial initiative led by the Winter Driving Safety Alliance and managed by Road Safety at Work. It starts for employers in September and for drivers in October each year.

The campaign’s goal is to eliminate winter-related crashes on BC roads.

Our messages are aimed at employers, employees who drive for work, and the general driving public. We aim to:

  • Increase awareness about winter driving safety practices
  • Increase the number of people who change their driving behaviour to adopt safe winter driving practices
  • Increase the number of employers who implement winter driving programs and policies

The campaign began in 2009.


The Winter Driving Safety Alliance

The Alliance is a partnership between public and private organizations. Formed in 2011, it’s committed to improving the safety of drivers in winter conditions. Alliance members work together to provide education and resources that help people understand, and reduce driving-related risks.

Members of the Alliance include:


Need more information?

Contact us if you’re interested in becoming a member of the Alliance or have questions about Shift into Winter.