Campaign resources
Be part of the Winter Driving Safety campaign
Support the 2025-2026 Winter Driving Safety campaign by engaging your organization, stakeholders, and community. The purpose of these resources is to give you some ideas and materials that you can use throughout the campaign. We appreciate your partnership and support to help improve winter driving safety across the province.
Social media images and messages
Post winter driving safety messages and images on your social media channels. Consider posting one of the messages when the campaign launches in mid-September and follow with a weekly message throughout the fall and winter. Here are a few examples to get you started.
Messages
Images to use on your social media channels can be found below.
Images
X (formerly known as Twitter) images
Select and download.
All drivers
Employers, supervisors, and employees
Instagram images
Select and download.
All drivers
Employers, supervisors, and employees
Facebook images
Select and download.
All drivers
Employers, supervisors, and employees
Messages, posters, and ads for websites and newsletters
Include these messages or articles on your website, in your newsletters, or in your other internal or external communication channels.
Messages for websites, newsletters, etc.
Use these pre-written articles. Or write your own.
Distribute or display a poster
- Print poster(s). Place them in your lobby, lunchroom or other high-traffic areas.
- Email a copy of the poster(s) to your employees and external stakeholders.
Employers and supervisors
Post an ad or image
Post campaign images on your website or in your newsletter. Link them to RoadSafetyAtWork.ca/Winter.
Big Box ad 300px x 250px
Big Box ad 300px x 250px
Other resources
Here are some other things that you can do.
Buy advertising
Customized print and digital ads
Place ads, customized with your logo, in local community newspapers, online media, etc. We can create a customized ad for you (free of charge). Email a high-resolution file of your logo to info@roadsafetyatwork.ca. The preferred file format is ai, but we also accept eps, tiff, and jpeg formats.
Share the radio ads
The campaign has 3 radio commercials. If your organization buys radio advertising, you are welcome to use these ads. Contact us at info@roadsafetyatwork.ca for more information.
Community promotions
Consider creating your own safe winter driving-themed event or community promotion. This could range from something very simple to more complex ideas such as:
- Set up a booth and distribute information about winter driving safety.
- Sponsor a local hockey team. Distribute winter driving safety information at the games, and/or purchase advertising in key places such as the score clock, rink boards, lobby/entrance.
- Make a winter driving safety presentation to a local business, school or community group (e.g. local Chamber of Commerce).
Share your success with others
We can all learn from each other’s successes. Please share how your organization has promoted the Winter Driving Safety campaign and how your efforts were received by your members, stakeholders, or employees. Reach us at info@roadsafetyatwork.ca.
We hope you’ll find these ideas useful within your organization and will take advantage of the many opportunities to promote messages about safe winter driving.
Questions?
Please contact:
info@roadsafetyatwork.ca