About our Winter Driving Safety campaign
Road Safety at Work’s annual Winter Driving Safety campaign (formerly known as Shift into Winter) is a provincial awareness campaign funded jointly by WorkSafeBC, ICBC, and the Ministry of Transportation and Transit. It is supported by the Road Safety at Work Alliance.
It starts in the fall of each year. The campaign’s goal is to eliminate winter-related crashes and injuries on BC roads.
The campaign began in 2009.
Road Safety at Work Alliance
The Alliance’s private and public sector organizations are committed to improving the safety of drivers in winter conditions. Current members include:
- Automotive Retailers Association
- BCAA
- BC Construction Safety Alliance
- BC Forest Safety Council
- BC Highway Patrol
- BC Hydro
- BC Municipal Safety Association
- BC Road Builders & Heavy Construction Association
- BC Road Safe Inc.
- City of Kelowna
- City of Vancouver
- Concrete BC
- FarOut Wilderness
- Hansen’s
- ICBC
- Island Equipment Owners Association
- Justice Institute of British Columbia
- Kal Tire
- Local 258 – IBEW International Brotherhood of Electrical Workers
- Mainroad Group
- Ministry of Transportation and Transit
- RoadSafetyBC
- Road Safety at Work
- SafetyDriven
- TELUS
- The Universal Group
- Tiger Calcium Services
- Tire and Rubber Association of Canada
- Trans Mountain Expansion Project
- WorkSafeBC
Need more information?
Contact us if you have questions or feedback about our Winter Driving Safety campaign.