About us
About Road Safety at Work
We help improve the safety of people who drive for work or work at the roadside. We do this by raising awareness and providing free online tools and resources that help organizations and drivers prevent work-related motor vehicle injuries and crashes.
To help us achieve our goal we also coordinate the annual Cone Zone BC and Shift into Winter awareness campaigns. Cone Zone aims to help protect roadside workers. Shift into Winter aims to protect all drivers during the winter season.
Our story
Road Safety at Work is managed by the Justice Institute of British Columbia and funded by WorkSafeBC.
We were originally known as an Occupational Road Safety Partnership. We were established in late 2009 by WorkSafeBC and the BCAA Traffic Safety Foundation to address road safety issues affecting BC workplaces.
The Justice Institute of British Columbia became the Road Safety at Work delivery partner in April 2013.
Our services
We serve BC employers, supervisors, and employees by providing:
- Online occupational road safety resources such as tool kits, planning and policy templates, tailgate meeting guides, checklists, and monthly planners and newsletters
- Training and educational resources including online courses, webinars, and workshops
- Practical road safety tools such as RiskCheckTM, SkillCheckTM, TripCheckTM, and the Road Safety Snapshot
- Presentations and outreach at conferences, association meetings, or similar events
- Advisory services to employers and supervisors who have road safety questions (contact Rick Walters or Angelina Robinson for information)
- Road safety campaigns Cone Zone and Shift into Winter
Our vision
Towards Zero: Eliminating work-related deaths and injuries on BC roads.
Our mission
Building a culture of work-related road safety by educating, empowering, and engaging BC road users.
Our team
Email: tacres@roadsafetyatwork.ca
Trace leads the development and implementation of the Road Safety at Work program and guides the Road Safety at Work team in ensuring all components of the annual work plan are delivered with high-quality results and within the available budget. He also serves as the Cone Zone and Shift into Winter campaign spokesperson.
Email: tsobitevelyn@roadsafetyatwork.ca
Tracy provides financial advice to the Road Safety at Work team and financial planning management and monitoring for the program, including analyzing monthly budget reports, preparing quarterly forecasts, preparing quarterly and annual financial reports, and leading the development of the annual budget.
Email: rwalters@roadsafetyatwork.ca
Rick acts as the subject matter expert for the Road Safety at Work program, responsible for educating and advising road safety stakeholders. He creates and develops tools, resources, and initiatives aimed at reducing risks and costs to employers in BC and increasing their awareness of their road safety responsibilities.
Email: arobinson@roadsafetyatwork.ca
Angelina is the primary customer service contact for Road Safety at Work. She coordinates, represents, and promotes Road Safety at Work’s services at trade shows and conferences, and in workshops, webinars, presentations, and industry sector forums.
Email: mmbentley@roadsafetyatwork.ca
Mary-Margaret leads the planning and delivery of all Road Safety at Work marketing strategies and associated executional plans, including for the annual Cone Zone and Shift into Winter campaigns, and seeks opportunities to extend Road Safety at Work and campaign messaging via partner organizations.
Email: gwoodward@roadsafetyatwork.ca
Gord is responsible for communications and media relations for Road Safety at Work and the annual Cone Zone and Shift into Winter campaigns. He writes and edits the Road Safety at Work newsletter, blog posts, website copy, tools and resources, and earned and paid media content.
Email: rmelzer@roadsafetyatwork.ca
Rose handles the project management function for the Road Safety at Work team, including coordinating the development of new Road Safety at Work projects, facilitating workshops and webinars, creating surveys, preparing reports, and deploying the eNewsletter, Road Safety Planner, and email promotions.
Email: awhittome@roadsafetyatwork.ca
Alison is responsible for planning, buying and managing paid media for the Cone Zone and Shift into Winter campaigns, as well as for general Road Safety at Work advertising.
Email: dzille@roadsafetyatwork.ca
Dave leads the website development and maintenance functions for the Road Safety at Work program (including the Cone Zone and Shift into Winter campaigns) and provides expertise and support to the Road Safety at Work team as they develop new web content and refine current content.
Email: nscudamore@roadsafetyatwork.ca
Nicole is responsible for planning and implementing Road Safety at Work’s social media communications, including amplifying the campaigns of key stakeholder and partners.
Email: jglover@jibc.ca
Joan is responsible for providing oversite of Road Safety at Work on behalf of the Justice Institute.
Email: tjavaheri@jibc.ca
Tara provides administrative support for Road Safety at Work.
Privacy and terms and conditions
We encourage you to review our privacy policy and terms and conditions so you understand what information we may collect, how we use it, and how our information is to be used.